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Imagine having unrivalled access to hundreds of upcoming media sales opportunities every week. Give your sales team the edge and enable them to have timely, targeted conversations with agencies and direct advertisers alike.

June 2018: IRD Group is proud to annnounce the launch of an all-new Prospector platform - click here to read more.

Australia’s must-have sales prospecting tool.

1. Media sales opportunities delivered to your desk

How sure are you that your team is across all of the advertising opportunities coming up in the market? Our Discovery Team does the leg-work for you, allowing your team to act quickly and strategically on opportunities that they don’t have the time or resources to find themselves.

Media sales opportunities delivered to your desk

Know their move before they make it

2. Know their move before they make it

Prospector gives you a valid business reason to approach an agency or client with a relevant and timely media solution, increasing your chance of landing the campaign before the budget is decided.

3. Australia’s market leading agency relationship database

Clients are constantly changing agencies, and companies are regularly launching new brands in Australia, making it impossible for your team to keep on top of all the latest developments. Our Discovery Team makes hundreds of phone calls each week to confirm each brand’s agency relationship, as well as the contact details of the best person to speak with.

Australia’s market leading agency relationship database

Give your team the ability to sell creative solutions

4. Give your team the ability to sell creative solutions

There’s nothing like a tailored creative approach to an agency or client, which ties in with their strategy. Prospector provides details on upcoming company activity that can help develop targeted proposals with greater impact.

5. Everything you need at the touch of a button

Prospector provides your team with a list of senior decision-makers at each company, previous product and campaign history, as well as accurate agency or direct contact details – everything you need to prepare for an informed and effective business approach.

Everything you need at the touch of a button

Decision-maker contacts at your fingertips

6. Decision-maker contacts at your fingertips

You have your network of contacts, but how do you keep abreast of the constant change of decision-makers within marketing teams and agencies? Prospector has the most comprehensive and up-to-date list of marketing and agency contacts in Australia, meaning you will know exactly who to approach at the click of a button.

7. Prepare for meetings and pitches in record time

You’ve secured the meeting, now what? Prospector provides detailed client and industry insights that helps you prepare for your meeting, allowing you to tailor a solution that caters to your client’s needs.

Prepare for meetings and pitches in record time

Get 5 FREE new business opportunities delivered to your desk!     

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IRD Intelligence: quality you can rely on

We combine powerful insights with human intuition to shine a spotlight on opportunities you might otherwise have missed.

Our insights are unearthed by our Discovery Team which scour the media for business news on a daily basis and carefully pick hundreds of the most relevant insights each week.

This includes expansion plans, senior decision-maker appointments, M&As, restructures and new and new companies launching into Australia, all of which are indicators that a company is likely to be reviewing or expanding its need for media spend and advertising needs.

Every new insight is verified with a research call to the company and their agency, adding new layers of information to ensure the quality of our database is second to none.

We work with our clients to help solve challenges in their sales and marketing processes and we can help in a number of different ways:

Sales Process

Power up your Prospector subscription with

BrandsHQ contains in-depth profiles of more than 1,800 major Australian brands. By bundling BrandsHQ with your Prospector Subscription you can now add even more power to your pitch with an invaluable business tool for unlocking significant brand-level opportunities.

Learn More


  • Get direct access to Brand Managers, opportunities & spend

  • Get a clear view of who's working with who

  • Influence marketing spend outside of the traditional CMS / Agency dynamic


Get in touch with a member of the Prospector team to have a discussion about the type of information you’re after. If we have what you need, we can meet you and compare the product with the data in your CRM to show you exactly how many great insights, opportunities and contacts we can add to your current data pool. We can also provide targeted offline examples for you to verify.
Every piece of information on Prospector - whether it is an insight or a contact - is given a date stamp guaranteeing its recency. All our data is hand-checked by our Discovery Team with the date stamp showing you precisely when they last verified the information.
Our Client Success Team is always on hand to make sure that you are maximising the potential of Prospector. Your subscription includes an implementation meeting where we will demonstrate best practices to help your team make the most of our insights. We work with you to customise each user profile which means you will always be receiving the most relevant information.
Not as effectively and efficiently as we can. We have 15 experienced researchers working fulltime to find and verify information for our clients. A sales person simply doesn’t have the time or resources to be across the large amount of business intelligence we can cover. Let us do the legwork for you and spend your time starting new relationships, conducting meetings, negotiating with prospects and closing deals instead!
A CRM or a contact list is only one step in the process to closing a deal. In order to have intelligent, consultative business conversations you also need to know what is happening in a business. That’s where Prospector can add more to your current data pool. What’s more, a list or a CRM is only as good as the latest refresh. Prospector is updated every day meaning you can always rely on us for a fresh approach.
Where possible, we provide email addresses on Prospector to make it as convenient as possible for you to reach out to a business prospect on a tailored and individual basis in accordance with Australian privacy laws. However, the contacts are not opted-in to receive marketing information and should not be used for mass e-marketing purposes.

Still want more? Download your FREE information pack.      Download Now

Prospector Stories
ROI calculator

ROI calculator

Do you know how the time your sales team spends prospecting affects your bottom line?

Paving the way to FMCG success

Paving the way to FMCG success

Smart thinking and on-the-money insights spell success for oOh! Media.

Get in touch today or call 1300 736 447

Get in touch


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